What If…

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So, my book is now out! There are quite a few pre-orders on Amazon, I’ve spoken to all the book shops that are within a few miles of where I live, and I’ve contacted local libraries. What’s more, I’ve got a box of books waiting in my cupboard, ready to take to primary schools in September. The publisher has contacted long lists of people and organisations as well, so as far as the marketing goes, it’s all good! Will they all sell? Who knows, we’ll just have to wait and see.

But the next thing coming up will be the stage where people who have bought the book, start to give me feedback. What will they think? Will they like it? And if they don’t, will they tell me the truth? And if they tell me the truth, will I like what they’ve got to say?! Hmm!

Worrying about what people will or won’t say about the book when they’ve read it (assuming they buy it in the first place!), makes me think how much many of us worry about things, over which we have no control. I like to think of myself as an optimist, but I still spend a good amount of time worrying, probably like most other people. A lot of us are constantly thinking about what could go wrong in the future, rather than focusing on what could go right, or even trying to relax and not think about the future at all.

As I mentioned in my last post, the dog always looks on the bright side, and it would never occur to him to think that something might not go well. But, more than that, not only does he not think about bad things happening in the future, he doesn’t really think about the future at all – he lives entirely in the moment, enjoying what he’s doing at the time, with complete concentration and with no thought to tomorrow. If he’s enjoying chewing a bone, that is enough for him, and he will just get on with enjoying it. When he’s had enough of it, he’ll move on to something else and put all his concentration into the new activity – even if the new activity involves stealing clothes out of the laundry basket, and tearing them into tiny pieces in a quiet corner of the kitchen.

I know that being human beings with complex lives, we do need to think about and plan for the future. However, as far as I can, I will certainly try to be more like the dog – at the moment, my book is published and much of the marketing work has been done – I’ll just enjoy the moment!

Roll up, roll up…

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Well, it has to be said that we all, including the dog of course, really enjoyed ‘Little Christmas’, and I would definitely recommend it! If you haven’t read my last blog post you will doubtless now be feeling confused, but have a look at the ‘Little Christmas’ post, and all will become clear.

Now that Little Christmas is over everything has gone back to normal, and the very exciting news is that my book is now actually published! This being the case, I’m thinking more and more about how to go about selling it. I’ve never been a very good saleswoman, despite spending some time in the marketing department of the organisation I worked for in America, years ago. Still, promoting other people’s products and services is one thing, but the idea of having to promote something I’ve made myself, goes against all my better feelings. Surely that’s just showing off?

The publishers are doing a lot of the marketing for me, but I need to get involved as well, and I’m now at the stage of working with them to promote and market the book. This involves a lot of online work, but also, horror of horrors, taking paper copies of my Advance Information sheet into bookshops, and talking to real people in buying departments about why they should order copies of my book!

If someone asks me if my book is any good, my natural response is, ‘Well, I think so, so hopefully you might like it too.’ However, in the wonderful world of marketing, apparently the right response is actually, ‘Yes, it’s brilliant, so order twenty copies at once and give them to all your friends for Christmas!’ The appropriate follow-up is then, ‘You should order them today as well, otherwise they’ll probably all be sold out, and you’ll kick yourself for missing out on the chance to get a first edition!’

I’m sat next to the dog as I write this, and I’m struck by the fact that he has no such problems with shameless self-promotion. For example, if a visitor tickles the dog’s ear and remarks that he’s a lovely boy, he does not respond by saying, ‘Oh, am I? I’m sure I’m not, but how very kind of you to say so!’ In fact, he leaps on the opportunity to chat to someone who agrees with his own high opinion of himself, and immediately congratulates the visitor on their good taste and their keen observational skills. He’ll then go on to suggest that they might like to expand on which aspects of him they think are the most outstanding.

It’s also interesting to see how he responds when a visitor arrives who is less fond of dogs. Does he sit quietly in the corner, wondering why they haven’t come over to admire him, and worrying about whether he isn’t actually a very good dog, after all? No – he assumes that, by some oversight, they haven’t yet noticed him. How awful it would be, he thinks, if this person missed the opportunity to stroke his soft ears, and view his beautiful fur from closer range. Then he launches himself across the kitchen, tail wagging wildly and paw confidently extended.

Once again I’m finding myself learning from the dog – instead of hoping people might like my book, and worrying about whether they won’t, clearly I should be assuming that they’ll love it, and worrying instead about the fact that some people might miss out on the opportunity to read it, if I don’t push it right under their noses.

So here we go – my book is now available to buy, earlier than expected (I think the printers must have worked through their tea breaks!), so don’t forget to order a copy of this brilliant new children’s book, ‘The Secret of the Wooden Chest’, either from Amazon (where it’ll be available as soon as they receive their stock) , your local book shop or direct from the publishers at http://www.troubador.co.uk/book_info.asp?bookid=4532

Happy reading, and please consider leaving reviews on Amazon and Goodreads, both of which will accept reviews regardless of where your copy was bought!

In my next post, I’ll talk a bit more about the process of marketing the book…

A little less noise, please!

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We’ve recently had some building work done in our house, and apart from the huge sense of relief now I’ve finally got the house back to myself again, I’m finding myself constantly checking for marks on the newly painted walls. Now everything is looking nice, I’m also more vigilant about keeping the dog off forbidden furniture.

It tends to go a bit like this –

Dog – ‘I’m going to sit on this sofa.’

Me – ‘No, that’s the good sofa – go on the chair, you’re allowed on that.’

Dog – ‘I prefer the sofa – I can stretch out there. That’s where I’m going.’

Me – ‘No, get off – you’ll damage the fabric!’

Dog – ‘Fair enough, I’ll go on the coffee table instead – there’s no fabric there.’

Me – ‘No – what are you thinking?! That’s for cups, not dogs!’

Dog – ‘Okay, I’ll go on the chair now, and then I’ll move to either the sofa or the coffee table when you’re out of the room.’

Me – ‘Fine!’

But having builders in the house for months on end, certainly taught me how to concentrate. When I first started trying to write a children’s book, I thought I had to have everything just so, before I could start.

I needed –

a lovely clear kitchen table with nothing apart from a new note-book, a pencil and a laptop on it,

a cup of coffee behind me (not on the table; I might spill it on the keyboard!),

the window open to let in some fresh air, but only if there were no car engines or lawnmowers roaring nearby,

and, most important of all, no other noise or people in the house at all – except for the dog of course, and only then if he had promised to sleep quietly and not snore.

After the builders had been working for a week or two, and the entire downstairs of the house had been taken over by piles of wood, rubble, dust, and radios permanently tuned into Smooth FM, my ideas about what made a good working environment changed. It seemed that I didn’t actually need such a quiet and tidy house after all. I could still write, while perched on a child’s stool in a corner of my bedroom, the kettle plugged in dangerously close to my left foot and the dog’s lead tied to my ankle, to prevent him leaving the house through the permanently-open front door. I didn’t lose the thread of what I was writing, even when I had to stop work every half an hour or so, to answer queries about where the towel-rail should go, or whether I needed to order either a new front door or some more teabags.

Now I’ve got the quiet and tidy house back again, the dog and I can resume our argument about what furniture he can sit on. I’m grateful to the builders for making the house look nice – but even more pleased that I’ve learnt that I can work in any environment – and with any noise level – even if I do have to stop work every few minutes, to get the dog off either the sofa or the coffee table!

Next time I’ll talk about how I’m planning to celebrate having the house back to normal!