Well, it has to be said that we all, including the dog of course, really enjoyed ‘Little Christmas’, and I would definitely recommend it! If you haven’t read my last blog post you will doubtless now be feeling confused, but have a look at the ‘Little Christmas’ post, and all will become clear.
Now that Little Christmas is over everything has gone back to normal, and the very exciting news is that my book is now actually published! This being the case, I’m thinking more and more about how to go about selling it. I’ve never been a very good saleswoman, despite spending some time in the marketing department of the organisation I worked for in America, years ago. Still, promoting other people’s products and services is one thing, but the idea of having to promote something I’ve made myself, goes against all my better feelings. Surely that’s just showing off?
The publishers are doing a lot of the marketing for me, but I need to get involved as well, and I’m now at the stage of working with them to promote and market the book. This involves a lot of online work, but also, horror of horrors, taking paper copies of my Advance Information sheet into bookshops, and talking to real people in buying departments about why they should order copies of my book!
If someone asks me if my book is any good, my natural response is, ‘Well, I think so, so hopefully you might like it too.’ However, in the wonderful world of marketing, apparently the right response is actually, ‘Yes, it’s brilliant, so order twenty copies at once and give them to all your friends for Christmas!’ The appropriate follow-up is then, ‘You should order them today as well, otherwise they’ll probably all be sold out, and you’ll kick yourself for missing out on the chance to get a first edition!’
I’m sat next to the dog as I write this, and I’m struck by the fact that he has no such problems with shameless self-promotion. For example, if a visitor tickles the dog’s ear and remarks that he’s a lovely boy, he does not respond by saying, ‘Oh, am I? I’m sure I’m not, but how very kind of you to say so!’ In fact, he leaps on the opportunity to chat to someone who agrees with his own high opinion of himself, and immediately congratulates the visitor on their good taste and their keen observational skills. He’ll then go on to suggest that they might like to expand on which aspects of him they think are the most outstanding.
It’s also interesting to see how he responds when a visitor arrives who is less fond of dogs. Does he sit quietly in the corner, wondering why they haven’t come over to admire him, and worrying about whether he isn’t actually a very good dog, after all? No – he assumes that, by some oversight, they haven’t yet noticed him. How awful it would be, he thinks, if this person missed the opportunity to stroke his soft ears, and view his beautiful fur from closer range. Then he launches himself across the kitchen, tail wagging wildly and paw confidently extended.
Once again I’m finding myself learning from the dog – instead of hoping people might like my book, and worrying about whether they won’t, clearly I should be assuming that they’ll love it, and worrying instead about the fact that some people might miss out on the opportunity to read it, if I don’t push it right under their noses.
So here we go – my book is now available to buy, earlier than expected (I think the printers must have worked through their tea breaks!), so don’t forget to order a copy of this brilliant new children’s book, ‘The Secret of the Wooden Chest’, either from Amazon (where it’ll be available as soon as they receive their stock) , your local book shop or direct from the publishers at http://www.troubador.co.uk/book_info.asp?bookid=4532
Happy reading, and please consider leaving reviews on Amazon and Goodreads, both of which will accept reviews regardless of where your copy was bought!
In my next post, I’ll talk a bit more about the process of marketing the book…